Fpls-Prod

Ever wondered why some surveys fail even when they are well crafted or well designed? Most times it has nothing to do with  the way the questions were crafted or framed. It’s because the questions hit the wrong mental or  psychological zone in the mind of the respondents. In such instances you can send a…

Introduction Advertising is the lifeblood of marketing. It’s the way companies convey their message to the world or to their target market, to showcase their products or services.  In this digital age, the importance of advertising research cannot be overstated. It’s the compass that guides advertisers toward effective campaigns and also shields them from making…

Ever wondered why you took a decision or said something and wondered abruptly afterwards why on earth you did I do that? Well, the good news is that you are not alone. When faced with making decisions, the brain doesn’t act rationally as expected or as we like to believe. This is where decision bias…

Introduction As a researcher, you have probably used a  variety of sampling methods to carry out surveys. As you know all sampling methods have their strengths and limitations. It is important to be aware of this fact. All the same, it is important to consider factors like the specific research scenario before you choose a…

Customer journey and experience are really important for acquiring and retaining customers. If customers do not have a great experience interacting with your brand, they’re more likely to go to a better competitor or leave negative reviews which can hurt your brand’s reputation. However, Customer journeys are complex and can be difficult to understand without…

Picture this you launch a survey. The responses start coming in. You open the results dashboard expecting patterns, variation, maybe even surprising insight. Instead, you see this: 1 – Strongly Disagree: 78% 2 – Disagree: 15% 3 – Neutral: 5% 4 – Agree: 1% 5 – Strongly Agree: 1% Everything is clustered at the bottom.…

Understanding Convenience Bias in Surveys Having a niggling feeling after conducting a survey, even when the results are great? The numbers were good, response rates were strong; however, the results just don’t add up. You may just have experienced a phenomenon called convenience bias. Convenience bias occurs when the people who respond to a survey…

Introduction to Car Accident Release Forms and Bills of Sale Never settle things by mere words alone but rather let it be backed up by a legal document or purchase things without a receipt to show for it. Imagine purchasing a car by word of mouth alone and later on the seller comes back and…