Fpls-Prod

Introduction to Data Dredging in Surveys For many researchers, discovering a groundbreaking insight after collecting countless survey responses and spending weeks designing and administering surveys can feel incredibly rewarding. However, that excitement can sometimes lead to misleading conclusions. For instance, you may discover that coffee lovers show a higher interest in a particular product, or…

Have you ever started something at the beginning of the year, month, or week feeling highly motivated? It could be anything: purchasing a gym membership in a burst of enthusiasm, only to lose your steam a few weeks later. Or maybe you pre-ordered a product or completed a survey feeling pumped about your purchase, only…

Introduction MCAT preparation can easily overwhelm you—between the volume of knowledge and the importance of the test, much is at stake. Probably the most effective way to approach the MCAT is through consistent practice. Practice quizzes reinforce learning, identify weak spots, and familiarize you with the format of the test. Knowledge of your shortcomings on…

Introduction Self-esteem is a vital concept in psychology, and it refers to a person’s overall sense of self-worth and personal value. Self-esteem is very important because it plays a vital and basic role in a person’s social life. It affects a person’s behaviour, emotional well-being, and the way he or she relates with people. Impressive…

Introduction: Why the Base Rate Fallacy Still Skews Market Research Results It is widely believed that every human is entitled to their own opinion and they see things and life in general from different perspectives. Everyone uses their own suitable yardstick to measure things or situations around them. You wouldn’t want to tell people that…

Introduction to survey data cleaning and why it matters If a place is messy, it won’t be easy to see any good in that place unless some cleaning is done. For survey creators and researchers to get valid data and their intended results, it is important to employ survey data cleaning to filter out errors,…

Ever wondered why some surveys fail even when they are well crafted or well designed? Most times it has nothing to do with  the way the questions were crafted or framed. It’s because the questions hit the wrong mental or  psychological zone in the mind of the respondents. In such instances you can send a…

Introduction Advertising is the lifeblood of marketing. It’s the way companies convey their message to the world or to their target market, to showcase their products or services.  In this digital age, the importance of advertising research cannot be overstated. It’s the compass that guides advertisers toward effective campaigns and also shields them from making…

Ever wondered why you took a decision or said something and wondered abruptly afterwards why on earth you did I do that? Well, the good news is that you are not alone. When faced with making decisions, the brain doesn’t act rationally as expected or as we like to believe. This is where decision bias…