Category: Data Collection

  • What is Retrieval Practice?

    What is Retrieval Practice?

    Learning something new is like putting a shelf of books in your brain. If you don’t take them out and read them again, you will probably forget what’s inside them. Retrieval practice is like taking those shelf books out and reading them again and again. Instead of just reading your notes or looking at your…

  • Elevate your quizzes and forms with our new timer feature

    Elevate your quizzes and forms with our new timer feature

    Samantha, a project manager at FedCo, has been tasked with conducting training assessments for her team.  This is a breeze for her to set up but she had a challenge- the challenge? Ensure each team member understands the critical information efficiently without succumbing to the usual training fatigue.  From her experience at a previous training,…

  • What is Zero-party data: Meaning, Pros, Limitations & Applications

    What is Zero-party data: Meaning, Pros, Limitations & Applications

    Every business needs data to understand its customers, develop new products, and improve marketing efforts. Most businesses use third-party data, such as data collected by social media platforms and data brokers. However, third-party data has several limitations and privacy issues. That’s why most companies are moving to zero-party data. Zero-party data are the information customers…

  • What is Research Replicability in Surveys

    What is Research Replicability in Surveys

    Research replicability ensures that if one researcher does a study, another researcher could do the same study and get pretty similar results. It’s like making sure that if you share a recipe, someone else can follow it and bake the same delicious cake. When studies can be repeated and produce similar results, it means we…

  • What’s the Zone of Proximal Development?

    What’s the Zone of Proximal Development?

    Imagine a 2-year-old trying to open a bag of chips. The child has never opened one before, so if you just leave the child to it, they are likely to get frustrated and give up. But if you hold their hands and help them open it, you give them the support they need. Once the…

  • What Is Generalizability In Research?

    What Is Generalizability In Research?

    Generalizability is making sure the conclusions and recommendations from your research apply to more than just the population you studied. Think of it as a way to figure out if your research findings apply to a larger group, not just the small population you studied. In this guide, we explore research generalizability, factors that influence…

  • Strategic Voting In Online Polls: Implications & How To Detect It

    Strategic Voting In Online Polls: Implications & How To Detect It

    Imagine you go out with your friends and everyone is ordering ice cream. There are three options: chocolate, coffee, and vanilla. You like coffee, but you think most people will find it absurd you like coffee ice cream. So, you chose vanilla instead, because you think it’s the most popular option. That is how strategic…

  • What’s the Bradley Effect In Polling?

    What’s the Bradley Effect In Polling?

    Have you ever wondered how news organizations predict election outcomes? They use political polls! Political polls are surveys that ask people about their voting intentions.  Polls help us understand public opinion and predict the results of elections. But what happens when polls are wrong? That’s where the Bradley Effect comes in.  The Bradley Effect is…

  • Conversational Analysis in Research: Methods & Techniques

    Conversational Analysis in Research: Methods & Techniques

    Communication patterns can reveal a great deal about our social interactions and relationships. But identifying and analyzing them can be pretty complex because people are complex. Conversation Analysis is a qualitative research method that investigates the communication patterns in human interaction. For example, the way that people talk to each other can indicate their power…

  • What Are Norm-referenced tests & Why they Matter

    What Are Norm-referenced tests & Why they Matter

    Introduction Norm-referenced tests (NRTs) are valuable tools for assessing how individuals perform in relation to their peers. Whether you’re a student, teacher, or a concerned parent, understanding NRTs can greatly impact your educational journey or that of your child.  In this article, we will demystify NRTs, explain their significance, and provide insights into their applications.…