Beyond business and marketing, demographic segmentation is a phenomenon that is applicable to different aspects of life. It could be when asked to fill your location during a survey, grouped into a boys and girls group in elementary school, or filling your highest level of education during a job application, but you must have experienced…

In many countries around the world, couple surveys are often used to determine the strengths and weaknesses of partners. They are considered as fun quizzes that reveal just how much you and your partner have in common. A couple survey also highlights the convergent and divergent values of the individuals in a relationship. It is…

Have you noticed some changes in your employees’ performance, professional disposition, and overall attitude to work? Then, you need to carry out an employee survey to find out the factors responsible for these changes you have observed. An employee survey is a great way of getting your employees’ feedback on their workplace experiences and their…

In the past, it was somewhat easier to binarily categorize an individual as either male or female, gender-wise. These days, you may not be able to tell a person’s gender or sexual orientation without asking or carrying out a gender survey. As we usher in a new decade, it is important to note that you…

Ever heard the saying, “Customer is King”? Well, this is true as every business depends on its customers in order to grow its brand, achieve development, and make a profit. Whether you are a small-scale or large-scale business, achieving customer loyalty must be top of your priority. Customer loyalty results from brand intentionality in terms…

Just as an organization needs to gather and process feedback about its operations from its employees on a regular basis, schools also have to periodically collect and process suggestions from students. This can be done via a student survey. A student survey helps you to sample your students’ opinions about your school’s curriculum, teaching methods,…