Category: Uncategorized

  • How Form Lookup Can Simplify Donor Information Management

    How Form Lookup Can Simplify Donor Information Management

    On average, it takes a non-profit with a strong reputation about 18 months with 6 moves to secure a donation from a new donor. Also, about 40-45% of donors continue to give to non-profits after their first donation. So, it’s easier to retain donors than to secure new ones. However, securing repeat donations can become…

  • How To Create A Property Valuation Survey

    How To Create A Property Valuation Survey

    Property valuation surveys are documents that give an estimate of a property’s worth. They enable buyers and sellers to determine the market value of the property.  You can also use property valuation surveys to secure insurance, and mortgage as well as know how much taxes you’re paying for a property. Let’s dive into the world…

  • What’s the Bradley Effect In Polling?

    What’s the Bradley Effect In Polling?

    Have you ever wondered how news organizations predict election outcomes? They use political polls! Political polls are surveys that ask people about their voting intentions.  Polls help us understand public opinion and predict the results of elections. But what happens when polls are wrong? That’s where the Bradley Effect comes in.  The Bradley Effect is…

  • Survey Response Effects: Types, Causes & Implications

    Survey Response Effects: Types, Causes & Implications

    Introduction Survey response effects are phenomena that can influence the way people answer questions. This is not farfetched as surveys are universally acknowledged as a vital means to gather information, especially in research, business, and policymaking. They allow you to collect data from a diverse group of individuals, providing a snapshot of their thoughts, opinions,…

  • What is Narrative Analysis in Research? Methods & Applications

    What is Narrative Analysis in Research? Methods & Applications

    Introduction Narratives have been an integral part of human communication since time immemorial. In the world of research, narrative analysis offers a unique window into the lived experiences and perspectives of individuals.  Narrative Analysis is a research approach that focuses on exploring the stories people tell. These stories encompass personal experiences, events, emotions, and cultural…

  • How To Formulate A Research Problem

    How To Formulate A Research Problem

    Introduction In the dynamic realm of academia, research problems serve as crucial stepping stones for groundbreaking discoveries and advancements. Research problems lay the groundwork for inquiry and exploration that happens when conducting research. They direct the path toward knowledge expansion. In this blog post, we will discuss the different ways you can identify and formulate…

  • What is Brand Authenticity?

    What is Brand Authenticity?

    Introduction  Brand authenticity is a concept that holds immense significance in today’s market. As a consumer, you expect brands to be authentic and genuine in their interactions, messaging, and overall brand experience.  In this comprehensive blog post, we will explore the concept of brand authenticity, its importance, and how it impacts your relationship with brands.…

  • Paired Comparison Scale in Surveys: Purpose, Implementation, & Analysis

    Paired Comparison Scale in Surveys: Purpose, Implementation, & Analysis

    Introduction In survey research, capturing preferences and relative rankings is often a crucial objective. One effective tool for achieving this is the paired comparison scale.  When you present respondents with pairs of items and ask them to choose a preferred option, the paired comparison scale provides a method for understanding individual preferences and establishing relative…

  • Recency effect In Surveys: Meaning, Causes, Effects & Mitigation

    Recency effect In Surveys: Meaning, Causes, Effects & Mitigation

    Introduction The recency effect is a phenomenon in which individuals tend to remember and prioritize information that they have encountered most recently. This effect can be observed in surveys when respondents are more likely to give greater weight to the most recent information presented to them, rather than considering the entirety of the survey questions…

  • Brand Reputation Management: Everything You Need to Know

    Brand Reputation Management: Everything You Need to Know

    After creating awareness for your product or brand, the next step is to ensure that your customers follow through to become your customer.  A good brand reputation is one of the most powerful ways to persuade potential customers to purchase your products; it shows your credibility and positive relationship with your customers. If potential customers…