-
Affinity Mapping in Research: What, How, Pros, Cons & Examples
Introduction Affinity mapping is a collaborative method used to organize and make sense of large amounts of information or data. It is a visual tool that helps teams to identify patterns, themes, and relationships among ideas, concepts, or data points. Design thinking, agile methodologies, and other collaborative problem-solving approaches frequently employ this technique. In this…
-
Contextual Inquiry: Meaning, Pros, Cons & How to conduct
Introduction Recently, in-depth research has shown that products or services should be designed to meet an existing need. In others words you don’t create products and begin to search for customers. Rather, you find customers and create products that would solve their problems. Therefore, the contextual inquiry was designed or created to help researchers understand…