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What is Zero-party data: Meaning, Pros, Limitations & Applications
Every business needs data to understand its customers, develop new products, and improve marketing efforts. Most businesses use third-party data, such as data collected by social media platforms and data brokers. However, third-party data has several limitations and privacy issues. That’s why most companies are moving to zero-party data. Zero-party data are the information customers…
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How To Conduct PESTEL Analysis
Introduction In today’s competitive market, it’s important that your business makes informed decisions about which opportunities are worth pursuing. PESTEL analysis is a useful framework for analyzing and understanding the potential impact of external factors on your business. It stands for Political, Economic, Socio-Cultural, Technological, Environmental, and Legal analysis. If you’re unfamiliar with PESTEL analysis…
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Cross-Sectional Studies: Types, Pros, Cons & Uses
In this article, we’ll look at what cross-sectional studies are, how it applies to your research and how to use Formplus to collect cross-sectional data