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Midpoint Bias In Surveys: Implication & Mitigation
Finding surveys with questions like this after a purchase: “How satisfied are you?” is not new. Let’s say you’re in line at Starbucks, waiting for your coffee and praying you don’t miss the bus. Then someone approaches you with a nice smile rating card with “Very Dissatisfied” all the way up to “Very Satisfied.” You…
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What is Blindspot Analysis?
Introduction Picture yourself in a big maze of decisions, where some things are hidden from your view. These hidden parts are called blindspots. Blindspots can affect how you think and make choices, often without you even realizing it. In this article, we’re going to discuss blindspots, the different types of blindspots, and how these blindspots…