Tag: attitudinal research

  • Attitudinal Research: What it is, Pros, Cons & Examples

    Attitudinal Research: What it is, Pros, Cons & Examples

    Introduction Attitudinal research is a powerful tool for understanding the attitudes, beliefs, and opinions of individuals on a particular topic or issue. It provides insights into the motivations behind people’s behavior and helps organizations develop effective strategies to influence or change those behaviors.  Attitudinal research can be conducted using various methods, such as surveys, interviews,…