Tag: Availability Heuristic

  • Availability Heuristic in Surveys: Shaping Perceptions & Decisions

    Availability Heuristic in Surveys: Shaping Perceptions & Decisions

    Have you ever wondered how people make decisions based on the information they have? How do they judge the likelihood of events, the frequency of occurrences, or the importance of issues? One of the factors that influence these judgments is the availability heuristic. This mental shortcut relies on the ease with which examples come to…