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Understanding Kapferer’s Brand Identity Prism: A Comprehensive Guide
Introduction Brand identity is a crucial aspect of any business, especially in today’s highly competitive market. It represents the unique set of characteristics, values, and associations that distinguish a brand from its competitors. In this comprehensive guide, we will explore Kapferer’s Brand Identity Prism, a powerful framework that provides a holistic understanding of brand identity…
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What Is the Aaker Brand Equity Model? Definition and Components
Introduction The general perception of a brand or a brand personality is essential in the business world. A study has shown that customers expect more from the brands they use in terms of customer experience, their work culture, the environment where their products are made, and so on. In other to keep up with customer…