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Understanding Kapferer’s Brand Identity Prism: A Comprehensive Guide
Introduction Brand identity is a crucial aspect of any business, especially in today’s highly competitive market. It represents the unique set of characteristics, values, and associations that distinguish a brand from its competitors. In this comprehensive guide, we will explore Kapferer’s Brand Identity Prism, a powerful framework that provides a holistic understanding of brand identity…
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What Is Brand Recall, and Why Is It Important?
Have you ever wondered why some brands never run ad campaigns but everyone recognizes them? This phenomenon is called brand recall, it’s the customer’s ability to recall your brand when thinking of products and services related to your niche. Also, the frantic need to be one step ahead of your competition diminishes significantly when customers…