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What Is Brand Image and How Do You Measure It?
Building and improving a brand image is more than just having unique logos or visuals; it’s about connecting with the audience and leaving a lasting impression. Brand image is an important component of any business; it has a significant impact on the brand’s reputation and influences the target audience’s attitude toward the brand. To effectively…
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10 Books Every Brand Manager Should Read In 2023
Introduction Brand building is not a task for one person, it requires collaboration, teamwork, and more. However, with any important project, there is a need for a figurehead to lead and take responsibility for success. This is where the role of a brand manager comes to play. So how can someone become a successful brand…