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What is Customer Sentiment & How To Measure It
Introduction Understanding customer sentiment is an essential action for businesses. It allows companies and organizations to gauge customers’ feelings about their products, services, and brand. In today’s article, we will explore the concept of customer sentiment, starting with its definition, and the importance of measuring it. We will also delve into customer sentiment scores as…
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What is Brand Authenticity?
Introduction Brand authenticity is a concept that holds immense significance in today’s market. As a consumer, you expect brands to be authentic and genuine in their interactions, messaging, and overall brand experience. In this comprehensive blog post, we will explore the concept of brand authenticity, its importance, and how it impacts your relationship with brands.…
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Omnibus Survey Guide: Definition and Usecases
Omnibus surveys are a type of online survey that allows companies to conduct market research with a large number of participants while anonymously splitting the costs with other companies. Most businesses use omnibus surveys to collect data on brand perception, people’s opinions on various topics, behavioral patterns, and other topics. This article defines an omnibus…