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What is Brand Authenticity?
Introduction Brand authenticity is a concept that holds immense significance in today’s market. As a consumer, you expect brands to be authentic and genuine in their interactions, messaging, and overall brand experience. In this comprehensive blog post, we will explore the concept of brand authenticity, its importance, and how it impacts your relationship with brands.…
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10 Books Every Brand Manager Should Read In 2023
Introduction Brand building is not a task for one person, it requires collaboration, teamwork, and more. However, with any important project, there is a need for a figurehead to lead and take responsibility for success. This is where the role of a brand manager comes to play. So how can someone become a successful brand…
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Product Naming Guide: Strategies, Examples & Pitfalls To Avoid
Introduction When you’re starting a new business, it’s easy to get overwhelmed by the many decisions you have to make. But one of the most important ones is choosing a product name and this decision can make or break your business. A product name is the name of the thing you’re selling. A product name…
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Perceptual Map: What It Is & How to Build It
The primary goal of market research is to understand your target audience and design products that will appeal to them. Perceptual maps are a market research method that focuses on understanding your customers’ perspectives and how to use them to improve your products and services A perceptual map helps you discover what customers want from…
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Brand Personality Guide: Definition, Types, Dimensions + Free Template
In this post, we will discuss the details of what a brand personality is, its types, dimensions and how you can build yours