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The Complete Guide to Brand Architecture
Brand architecture consists of the building plans that allow your organization effectively expand into different niches and appeal to various target markets without losing your brand identity and gaining more market share than your competitors. An effective brand architecture helps you leverage the positive reputation of your main brand to gain equity for the sub-brands.…
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What Is Brand Image and How Do You Measure It?
Building and improving a brand image is more than just having unique logos or visuals; it’s about connecting with the audience and leaving a lasting impression. Brand image is an important component of any business; it has a significant impact on the brand’s reputation and influences the target audience’s attitude toward the brand. To effectively…
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What Is Brand Recall, and Why Is It Important?
Have you ever wondered why some brands never run ad campaigns but everyone recognizes them? This phenomenon is called brand recall, it’s the customer’s ability to recall your brand when thinking of products and services related to your niche. Also, the frantic need to be one step ahead of your competition diminishes significantly when customers…