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Reputational Risk: What it is, Types & Mitigation
Introduction Reputational risk refers to the potential for negative publicity, public perception, or controversy surrounding a company’s actions, products, or services to damage its reputation. This damage can lead to a loss of customers, reduced revenue, and decreased shareholder value. In today’s interconnected and digital world, managing reputational risk is a critical aspect of any…
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Brand Reputation Management: Everything You Need to Know
After creating awareness for your product or brand, the next step is to ensure that your customers follow through to become your customer. A good brand reputation is one of the most powerful ways to persuade potential customers to purchase your products; it shows your credibility and positive relationship with your customers. If potential customers…