-
Competitive Benchmarking: Meaning, Benefits & Procedures
Introduction Organizations all over the world are constantly seeking to improve every aspect of their business in a bid to remain relevant and maintain or increase their customer share. Areas of focus in this regard can range from anything, like customer experience to their operations, supply chain, assortment planning, etc. To do this successfully there…
-
Brand Tracking For Marketers: Definition, Methods & Tracking Frequency
Introduction Branding is vital to the growth of any business, and the most patronized brands have better awareness and more recognition than their competitors. This enables such brands to adopt a premium pricing strategy for their product offerings and still retain their customer share. Brand perception is the difference maker in influencing consumers’ decision to…