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What is a Prosumer: Meaning, Characteristics & Importance
Almost every business wants to satisfy its customers, but as simple as that sounds, it can be incredibly hard. Customers’ needs change all the time, so how can you keep up without comprising your brand values or quality? One of the most effective ways to achieve high customer satisfaction is by using customer feedback and…
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How to Test Claims for Consumer Products
Customers care about what your products promise to do and what your company stands for. There have been numerous cases of customer backlash as a result of companies launching products with claims that do not match the brand’s reputation and discovering the claims were false. Effective product claims help you draw in more customers, while…