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Retail Anthropology: Decoding Consumer Behavior & Shopping Trends
Introduction Have you ever wondered why people are drawn to certain products or store layouts when they shop? That’s where Retail Anthropology comes into play. It’s a fascinating field that combines the science of anthropology with the world of retail to understand why consumers behave the way they do in shopping environments. When you decipher…
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Fishbein’s Model of Attitude In Market Research
Introduction In market research, understanding consumer attitudes is paramount to predicting and influencing buying behaviors. The Fishbein Model of Attitude, developed by psychologist Martin Fishbein in the 1960s, remains a foundational framework for comprehending how individuals form and express their attitudes toward products, services, or brands. This model provides insights into the intricate interplay between…