Tag: contextual testing. survey bias

  • The Testing Effect In Surveys: Meaning, Implications & Mitigation

    The Testing Effect In Surveys: Meaning, Implications & Mitigation

    Have you ever wondered why you seem to have a better grasp of a concept after answering a question or two about it? This phenomenon is known as the testing effect. The testing effect is when people remember things they were asked to remember or answer a survey question about, even if they didn’t know…