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Product Naming Guide: Strategies, Examples & Pitfalls To Avoid
Introduction When you’re starting a new business, it’s easy to get overwhelmed by the many decisions you have to make. But one of the most important ones is choosing a product name and this decision can make or break your business. A product name is the name of the thing you’re selling. A product name…
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What are Insight Communities? The Ultimate Guide
Introduction Have you ever wondered how organizations can unravel actionable insights from their customers in a way and manner that makes a product a ready fit for the market as soon as it is launched or released? An insight community is the latest evolution in market research. It has eliminated the need for marketing decisions…