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What is Trigger Marketing: Guide & Examples
Introduction Trigger marketing just as the name implies refers to initiating or instigating certain events that would propel people to buy a product or service. It is tied to timely messages or offers that appeal to customers in a somewhat kairos moment. The concept of trigger marketing revolves around the idea that certain events or…
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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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What are Empathy Maps? Meaning, Creation, Pros & Cons
Introduction Empathy is a key component of successful customer service, yet it can be difficult for companies to understand the needs and feelings of their customers. An empathy map is a tool that helps businesses to better understand the wants and needs of their customers by allowing them to visualize customer experiences from their customer’s…
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The Complete Guide to Brand Architecture
Brand architecture consists of the building plans that allow your organization effectively expand into different niches and appeal to various target markets without losing your brand identity and gaining more market share than your competitors. An effective brand architecture helps you leverage the positive reputation of your main brand to gain equity for the sub-brands.…
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What is Survey Branching? Definition, Uses, Pros & Cons
Introduction Survey creators are often seeking alternative ways to create a smooth experience for their respondents. It is now general knowledge that advanced logic methods in survey designs are a smart way to customize the survey experience for every participant. Irrespective of the area of focus, from gauging or measuring employee satisfaction to assessing a…
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Escalation Management: What It Is, Process & Types
Customer satisfaction is an important factor in sustaining a positive brand reputation and loyalty. As an organization, your customer support teams must provide excellent service to customers and resolve issues quickly. Frustrated customers frequently become brand ambassadors, and not in a good way; they are eager to discourage others from doing business with your company. …
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Service Blueprint: Meaning, Elements & Importance
Introduction The term, service blueprint, was first described by G.Lyn Shostack, a bank executive in the Harvard business review in 1984. The service blueprint technique was originally used for service design, and it then became useful in diagnosing problems with glitches in operations. Service design involves planning and organizing business resources in a bid to…
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What Is Customer Experience Optimization and How to Do It Properly
Optimizing your customer experience has a significant impact on your acquisition and retention rates. If your customers have an enjoyable experience with your company, they are more likely to purchase your product and be loyal to your brand. Regardless of how great your product is terrible customer experience is a huge dealbreaker for most customers.…