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What is Customer Sentiment & How To Measure It
Introduction Understanding customer sentiment is an essential action for businesses. It allows companies and organizations to gauge customers’ feelings about their products, services, and brand. In today’s article, we will explore the concept of customer sentiment, starting with its definition, and the importance of measuring it. We will also delve into customer sentiment scores as…
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What is Mobile Ethnography In Survey Research?
Introduction The rise of smartphones has given researchers a glimpse into the hitherto private lives of smartphone users through the pictures or videos that users have taken of themselves. This, in turn, has given rise to Mobile Ethnography, a powerful tool used in conducting remote ethnographic research. There needs to be some clarification about the…
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Customer Churn: How to Measure & Prevent it
Introduction A customer who leaves your product is called a “churned customer.” It’s important to understand why customers churn so you can figure out what to do about it. In today’s article, we will expand on the causes of customer churn and what it means for your business. What is Customer Churn? Customer churn is…
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Customer Insight: Types, Examples & Tools Guide
Customer insight helps businesses to know their customers better and build great products for them. Continue reading to learn how to make data work for you by gaining important customer insights.