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How to Use Consumer Panels: A Complete Guide
Introduction Are you trying to launch a new product, gauge customer perceptions, predict buying behavior, or simply try to reposition your brand? One thing is key and that is market research, irrespective of the niche your business covers. Why you might ask? well, it’s popular knowledge that it is foolhardy to launch into uncharted waters…
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The Delphi Method: Meaning, Pros, Cons & Uses
Introduction The Delphi Method is an iterative process often used for gathering and developing consensus among a group of experts. It is a process that combines the use of anonymous surveys and group discussions in order to reach a consensus. The Delphi Method is often used in situations where there is a lack of agreement…