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Top 9 Global Market Research Awards You Should Know in 2024
Market research awards in 2024 are prestigious awards that acknowledge professionals and organizations for their dedication, creativity, and impact. Over the years, market research awards have sufficed as recognition of researchers’ contributions and excellence. The award includes not only organizational contributions but also individuals. Thus, recognition from esteemed awards not only honours the winners but…
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History of 12 Survey & Market Research Disasters
Surveys are a great way to understand how people think, feel, and act. You can use it across different industries such as business, marketing, academia, and government. While surveys are a powerful market research tool, if there are errors in your survey design, you could end up with a major disaster on your hands. Survey…
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Elevate your quizzes and forms with our new timer feature
Samantha, a project manager at FedCo, has been tasked with conducting training assessments for her team. This is a breeze for her to set up but she had a challenge- the challenge? Ensure each team member understands the critical information efficiently without succumbing to the usual training fatigue. From her experience at a previous training,…
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Retail Anthropology: Decoding Consumer Behavior & Shopping Trends
Introduction Have you ever wondered why people are drawn to certain products or store layouts when they shop? That’s where Retail Anthropology comes into play. It’s a fascinating field that combines the science of anthropology with the world of retail to understand why consumers behave the way they do in shopping environments. When you decipher…
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Fishbein’s Model of Attitude In Market Research
Introduction In market research, understanding consumer attitudes is paramount to predicting and influencing buying behaviors. The Fishbein Model of Attitude, developed by psychologist Martin Fishbein in the 1960s, remains a foundational framework for comprehending how individuals form and express their attitudes toward products, services, or brands. This model provides insights into the intricate interplay between…
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How to Add a Form to a Shopify Store: A Step-by-Step Guide
Introduction The world keeps evolving and transactions are becoming more digital so much that, as there are physical stores, there are equally e-commerce gaining competitive gaps. However, for any online store to be successful, customer engagement and data collection are paramount. Now, to get customer engagement, as an online store or Shopify store owner, you…
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Osgood Scales in Surveys: Applications, Pros & Cons
Introduction In the study of psychology and communication, the Osgood Scale represents a powerful tool that is used to better understand human perceptions and attitudes. Osgood scale is a widely-used measurement instrument, that is used to measure the responses of different individuals to various stimuli although the responses can be subjective. In this article, we…
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What is Thematic Analysis & How to Do It
Introduction Thematic Analysis is a qualitative research method that plays a crucial role in understanding and interpreting data. It provides valuable insights into the meanings, patterns, and themes present in the data collected. This article aims to help you grasp the steps involved in conducting Thematic Analysis effectively. Understanding Thematic Analysis Thematic Analysis is defined…
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Professional Survey Cheaters & How to Avoid Them
The primary goal of surveys is to collect information about a specific population is to leverage the data for decision-making. But what happens when the data you are collecting is false? Professional survey cheaters are individuals or groups who deliberately provide false or misleading information in surveys to earn money or manipulate the results. When…
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18 Survey & Market Research Certifications To Have by 2024
Introduction Market research is a career that requires a variety of competencies in order to execute the job duties effectively. These competencies will also aid you in establishing yourself as an industry expert in that space Knowing what skills to acquire and where to find them is a vital component of professional development. The essence…