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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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Demographic Analysis: Meaning, Components, Importance
Introduction Demography is the scientific study of population characteristics and the factors influencing population growth and decline. It is a branch of sociology that focuses on the size, composition, and distribution of populations, as well as their dynamics and trends over time. Demography studies the characteristics of a population, such as age, sex, education, income,…
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The Goldilocks Principle: What It Is & How to Apply It
The Goldilocks principle is based on the Goldilocks and the Three Bears story. The story is about a little girl, Goldilocks, who enters the home of a bear family, and uses their stuff till she falls asleep. As Goldilocks explored the personal items in the bears’ home, she noticed that the child bear’s possessions seemed…
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The Ultimate Guide to Brand Awareness
Introduction Brand awareness is the name of the game when you’re looking to build your brand. It’s the biggest, most effective way to get people talking about your company, and it’s also one of the hardest things to do. Brand awareness is considered to be more important than product awareness and price awareness. If your…
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What Is A Niche Audience & How to Find Yours
Introduction Niche audiences are like a secret club. They are people who have the same interest and passion as you do. But they’re not necessarily looking for the same thing from you. They just want to be part of a community that shares their interests. That means niche audiences may be perfect for your business…
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Kano Analysis Guide for Product and Customer Success Managers
A company could create a product with the same features as its competitor’s product, but customers are still not enthusiastic about it. There are several reasons for this, but one of the most common is that the product team focused too much on functionality while ignoring what the customers truly desired. Customer satisfaction is not…
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Socio-Demographic: Definition & Examples in Surveys
This article will discuss what socio-demographic means and how you can discover patterns in consumer preferences and behaviors using some of its examples in surveys.