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Face Validity in Surveys: Meaning, Types & Methods of Improvement
Have you opened a survey and noticed that some questions seem irrelevant or confusing? The survey description and questions don’t match. Face validity is the amount of time a survey or question seems to measure what it’s supposed to measure. It’s not a scientific or objective way of measuring validity; it’s subjective and based on…
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Prestige Bias In Surveys & How To Correct It
 Introduction Prestige bias is a phenomenon that occurs when people feel more willing to express their opinions about something based on their level of prestige. It is a type of social desirability bias that occurs when people who are asked to participate in a survey or survey experiment give answers that they think will make…