Tag: osgood scale

  • Osgood Scales in Surveys: Applications, Pros & Cons

    Osgood Scales in Surveys: Applications, Pros & Cons

    Introduction In the study of psychology and communication, the Osgood Scale represents a powerful tool that is used to better understand human perceptions and attitudes. Osgood scale is a widely-used measurement instrument, that is used to measure the responses of different individuals to various stimuli although the responses can be subjective.  In this article, we…