-
Panel Profiling Metrics: Meaning & Implications
Panel profiling metrics are metrics that describe the composition of your survey panel. You can use them to determine how representative your panel is, detect any bias, and track panel changes over time. In this guide, we’ll explore panel profiling metrics, their importance, and how you can leverage them to improve the quality of your…
-
Panel Profiling in Surveys: Role, Benefits, and Ethical Considerations
Introduction Panel profiling is crucial in market research and survey studies, providing valuable insights into respondent characteristics and behavior. When you collect demographic, psychographic, and behavioral information about panel participants, you can obtain a comprehensive understanding of their target audience. In this article, we will delve into panel profiling, its purpose, and its significance in…