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The Overton Window: What Pollsters Need to Know
Introduction In today’s political climate, it seems like the range of acceptable opinions is shrinking every day. What was once considered a mainstream view is now seen as extremist, and what was once fringe is now gaining momentum. This phenomenon can be explained in part by the concept of the Overton Window, which describes the…
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How to Make Election Predictions with Political Surveys
Forecasting election results accurately can be incredibly hard. But it doesn’t stop campaign managers and political analysts from conducting and analyzing election surveys to gauge election outcomes. The primary goal of election surveys and polls is to predict which candidate or political party will win, but there are other benefits to it. Pre-election polls reveal…