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Brand Reputation Management: Everything You Need to Know
After creating awareness for your product or brand, the next step is to ensure that your customers follow through to become your customer. A good brand reputation is one of the most powerful ways to persuade potential customers to purchase your products; it shows your credibility and positive relationship with your customers. If potential customers…
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How to Measure the Impact of a PR Crisis on Brand Perception
Introduction PR crises are scary. They can threaten your brand’s reputation, cause you to lose customers, and prevent you from effectively communicating with them. But they don’t have to be impossible to recover from. Here’s how. What Is a PR Crisis? A PR crisis is any situation where the media reports negatively on a business…