-
The PR Pros Guide to Public Relations Surveys
Introduction We all know that public relations is a crucial part of any business’s PR strategy. But how do you know when and how to use surveys to maximize your efforts? We live in a world of constant change. Our lives are constantly being shaped by new technologies and new ways of doing things. Public…
-
Minimum Viable Product: Definition, Strategies, and Examples
Introduction When it comes to launching a new product, the stakes are high. In order to mitigate risk and drive fast results, many businesses have adopted an iterative approach to product development known as the minimum viable product (MVP) strategy. An MVP is a version of a new product that has been stripped down to…
-
Kano Analysis Guide for Product and Customer Success Managers
A company could create a product with the same features as its competitor’s product, but customers are still not enthusiastic about it. There are several reasons for this, but one of the most common is that the product team focused too much on functionality while ignoring what the customers truly desired. Customer satisfaction is not…