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How to Test Claims for Consumer Products
Customers care about what your products promise to do and what your company stands for. There have been numerous cases of customer backlash as a result of companies launching products with claims that do not match the brand’s reputation and discovering the claims were false. Effective product claims help you draw in more customers, while…
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Minimum Viable Product: Definition, Strategies, and Examples
Introduction When it comes to launching a new product, the stakes are high. In order to mitigate risk and drive fast results, many businesses have adopted an iterative approach to product development known as the minimum viable product (MVP) strategy. An MVP is a version of a new product that has been stripped down to…