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What Are Brushfire Polls? Meaning, Examples & How to Conduct Them
We have seen public opinion shift dramatically as a result of a major event countless times. This opinion shifts significantly impacts important decisions such as campaign strategy, policy development, and other issues. So, how can you measure public opinion in real-time to make the right decision or policy? Brushfire polls are short and frequent surveys…
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The Overton Window: What Pollsters Need to Know
Introduction In today’s political climate, it seems like the range of acceptable opinions is shrinking every day. What was once considered a mainstream view is now seen as extremist, and what was once fringe is now gaining momentum. This phenomenon can be explained in part by the concept of the Overton Window, which describes the…
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Surveys vs Censuses: Know The Differences
Introduction If you’re collecting data, you’ve probably heard the terms “survey” and “census.” But do you know how they differ? Surveys and censuses are two different methods for gathering data about a population. These two terms often get confused, but they have major differences that you should know about if you’re planning on using one…
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Public Opinion Research: Definition, Types & Templates
Introduction Public opinion research is the scientific study of public attitudes and opinions about a particular issue, event, or topic. It is an important part of marketing research because it helps marketers understand how consumers perceive their products and services. Public opinion research can be used to determine consumer preferences for products and services, political…