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What Is Mixed Methods Research? Definition, Guide & Examples
As the world continues to evolve, we face increasingly complex problems, from climate change to global health disparities. These issues are becoming increasingly difficult to address through conventional research methods. Mixed methods research offers a new way to tackle these challenges, by providing us with a deeper understanding of the underlying causes and effects of…
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What is Narrative Analysis in Research? Methods & Applications
Introduction Narratives have been an integral part of human communication since time immemorial. In the world of research, narrative analysis offers a unique window into the lived experiences and perspectives of individuals. Narrative Analysis is a research approach that focuses on exploring the stories people tell. These stories encompass personal experiences, events, emotions, and cultural…
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Creative Testing: The Hows & Whys
Introduction Marketing creativity can be tested in many ways. Creative tests are used to evaluate a brand’s ability to connect with their target audience, as well as their creativity in coming up with ideas that resonate with their audience. This article will show you how to set up a creative test, explain best practices for…
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What is Field Research: Meaning, Examples, Pros & Cons
Introduction Field research is a method of research that deals with understanding and interpreting the social interactions of groups of people and communities by observing and dealing with people in their natural settings. The field research methods involve direct observation, participant observation, and qualitative interviews. Let’s take a deeper look at field research, what it…
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How to Write An Abstract For Research Papers: Tips & Examples
In this article, we will share some tips for writing an effective abstract, plus samples you can learn from.
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What is Stratified Sampling? Definition, Examples, Types
In this article, we’d show you how to get a heterogenous sample for diverse data and also touch on the different types of stratified sampling
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Forced Choice Question: Meaning, Scale + [Survey Examples]
![Forced Choice Question: Meaning, Scale + [Survey Examples]](https://storage.googleapis.com/fplswordpressblog/2022/07/forced-choice-questions.jpg)
Learn how to use forced choice questions, their survey scales, and when to use this qualitative research technique
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15 Reasons to Choose Quantitative over Qualitative Research
This guide tells you everything you need to know about qualitative and quantitative research, it differences,types, when to use it, how to gather quantitative data for research and how to interpret them.