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Creative Testing: The Hows & Whys
Introduction Marketing creativity can be tested in many ways. Creative tests are used to evaluate a brand’s ability to connect with their target audience, as well as their creativity in coming up with ideas that resonate with their audience. This article will show you how to set up a creative test, explain best practices for…
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What is a Panel Survey?
Introduction Panel surveys are a type of survey conducted over a long period measuring consumer behavior and perception of a product, an experience, or a service. In this article, we will understand panel surveys, the methodology that guides them, their importance, some examples, and much more. What are Panel Surveys Panel Surveys are online research…
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What is Data Interpretation? + [Types, Method & Tools]
![What is Data Interpretation? + [Types, Method & Tools]](https://storage.googleapis.com/fplswordpressblog/2022/07/data-interpretation.png)
Everything you need to know about data interpretation, visualization techniques and analysis. I.e Charts, Graphs, Tables and question examples.
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Qualitative vs Quantitative Data:15 Differences & Similarities
Quantitative and qualitative data differences & similarities in definitions, examples, types, analysis, data collection techniques etc.
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What is Quantitative Data? + [Types & Examples]
![What is Quantitative Data? + [Types & Examples]](https://storage.googleapis.com/fplswordpressblog/2022/07/quantitative-data.png)
definitive guide on quantitative data, types; in discrete and continuous data, examples, data collection techniques and analysis
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15 Reasons to Choose Quantitative over Qualitative Research
This guide tells you everything you need to know about qualitative and quantitative research, it differences,types, when to use it, how to gather quantitative data for research and how to interpret them.