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What is Mobile Ethnography In Survey Research?
Introduction The rise of smartphones has given researchers a glimpse into the hitherto private lives of smartphone users through the pictures or videos that users have taken of themselves. This, in turn, has given rise to Mobile Ethnography, a powerful tool used in conducting remote ethnographic research. There needs to be some clarification about the…
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Qualitative vs Quantitative Data:15 Differences & Similarities
Quantitative and qualitative data differences & similarities in definitions, examples, types, analysis, data collection techniques etc.