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Ladder of Inference: Its Implications For Researchers
Introduction When conducting research, understanding the human mind’s cognitive processes is paramount. This introduces the “Ladder of Inference” – a concept that explains the intricate journey from data to decisions, and the implications it holds for researchers like you. This paradigm, coined by organizational psychologist Chris Argyris, serves as a guiding light, revealing the steps…
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What is Narrative Analysis in Research? Methods & Applications
Introduction Narratives have been an integral part of human communication since time immemorial. In the world of research, narrative analysis offers a unique window into the lived experiences and perspectives of individuals. Narrative Analysis is a research approach that focuses on exploring the stories people tell. These stories encompass personal experiences, events, emotions, and cultural…
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Deliberative Polling: The Complete Guide
The first thing that comes to mind when you hear the term “deliberation” is a panel debating critical issues. In a deliberative poll, a random sample of citizens is surveyed on a particular issue before and after they have been allowed to deliberate about the issue. The purpose of deliberative polling is to inform and…
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Survey Bot Fraud: How To Detect It In Online Research
Survey bots are computer programs designed to automatically complete online surveys. Professional survey cheaters use them to earn commissions for surveys, win contests, or sabotage competitor research. When survey bots infiltrate your survey, you’ll likely end up with inaccurate data that doesn’t reflect your target audience’s opinions. This inaccurate data can mislead you into taking…
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What Are Adaptive Survey Designs: Meaning, Types, Implementation, Pros & Cons
Introduction Survey research in data collection across different industries is a valuable tool that gives insight into the perspectives of their targeted population. Traditional or regular surveys ply a static route, where all the questions asked are predetermined by the researcher and the same for all respondents. However, innovations in the reach space have uncovered…
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Desk Research: Definition, Types, Application, Pros & Cons
If you are looking for a way to conduct a research study while optimizing your resources, desk research is a great option. Desk research uses existing data from various sources, such as books, articles, websites, and databases, to answer your research questions. Let’s explore desk research methods and tips to help you select the one…
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Judgmental Sampling: Definition, Examples and Advantages
Introduction Judgment sampling is a type of non-random sampling method used in survey research and data collection. It is a method in which the sample is selected based on the researcher’s judgment. This method is different from random sampling, which is a method of selecting a sample in which each member of the population has…
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Survey Straightlining: Definition, Implications & Mitigation
Introduction Survey straight lining occurs when the respondents of a survey in haste, select the same response every time. Straight-lining happens in surveys when the respondents are bored, mentally stressed, and no longer feel motivated to keep responding to the survey. So, what causes straight-lining and how can it be detected in a survey? This…
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Prestige Bias In Surveys & How To Correct It
Introduction Prestige bias is a phenomenon that occurs when people feel more willing to express their opinions about something based on their level of prestige. It is a type of social desirability bias that occurs when people who are asked to participate in a survey or survey experiment give answers that they think will make…
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How To Correct Biased Survey Results
Introduction Survey biases can occur in any survey, but they are more likely to occur when the survey is conducted by humans. Humans are biased by their own opinions and experiences, which may lead them to give an answer that fits with those opinions and experiences. Survey biases can occur in any type of survey.…