Tag: service design

  • Service Blueprint: Meaning, Elements & Importance

    Service Blueprint: Meaning, Elements & Importance

    Introduction The term, service blueprint, was first described by G.Lyn Shostack, a bank executive in the Harvard business review in 1984. The service blueprint technique was originally used for service design, and it then became useful in diagnosing problems with glitches in operations.  Service design involves planning and organizing business resources in a bid to…