Tag: socio-demographic

  • Demographic Analysis: Meaning, Components, Importance

    Demographic Analysis: Meaning, Components, Importance

    Introduction Demography is the scientific study of population characteristics and the factors influencing population growth and decline. It is a branch of sociology that focuses on the size, composition, and distribution of populations, as well as their dynamics and trends over time.  Demography studies the characteristics of a population, such as age, sex, education, income,…

  • Socio-Demographic: Definition & Examples in Surveys

    Socio-Demographic: Definition & Examples in Surveys

    This article will discuss what socio-demographic means and how you can discover patterns in consumer preferences and behaviors using some of its examples in surveys.