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What is Satisficing and How it affects Survey Results
Introduction In today’s fast-paced world, individuals are bombarded with an endless stream of information and choices. As a result, people often rely on heuristics and shortcuts to make decisions. One such shortcut is satisficing. Satisficing is the act of choosing the first option that meets one’s minimum criteria, rather than seeking out the optimal solution.…
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Inattentional Blindness in Surveys: Causes, Effects Examples & Mitigation
Introduction Inattentional blindness is a cognitive phenomenon in which an individual fails to perceive a visible object or event because their attention is focused on a different task or stimulus. This concept has important implications for surveys, which are designed to capture respondents’ attention and gather accurate data. Understanding inattentional blindness is crucial for survey…
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Monadic Vs Sequential Survey Design
Introduction Are you looking to test a new product idea or a service? They are quite a number of methods available in the market research space. However, for this blog post, we would be focusing on; Monadic survey design and Sequential Monadic Survey design. These two concepts may sound similar, however, they are notable differences…
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Serial Position Effect: Meaning & Implications in Research Surveys
Have you ever noticed how the first performer in a competition seems to set the tone for the rest of the competition, while everything seems to blend until the final performance? That is how the serial position effect works. The serial position effect describes how people tend to remember items at the beginning or end…
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Survey Straightlining: Definition, Implications & Mitigation
Introduction Survey straight lining occurs when the respondents of a survey in haste, select the same response every time. Straight-lining happens in surveys when the respondents are bored, mentally stressed, and no longer feel motivated to keep responding to the survey. So, what causes straight-lining and how can it be detected in a survey? This…
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Acquiescence Bias in Surveys: How to Prevent It
User feedback is essential for product improvement, but only if it is genuine. If you receive insincere feedback, you may end up developing products and making improvements that your customers dislike. The acquiescence bias, also known as the “yes bias,” is a response bias in which people agree to statements or questions when they disagree.…
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The McNamara Fallacy: How Researchers Can Detect and to Avoid it.
Introduction The McNamara Fallacy is a common problem in research. It happens when researchers take a single piece of data as evidence that their hypothesis is true. This can lead to flawed and misleading conclusions. In this article, we will go over how to avoid the McNamara Fallacy through proper research design and execution. What…
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Prestige Bias In Surveys & How To Correct It
Introduction Prestige bias is a phenomenon that occurs when people feel more willing to express their opinions about something based on their level of prestige. It is a type of social desirability bias that occurs when people who are asked to participate in a survey or survey experiment give answers that they think will make…
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How To Correct Biased Survey Results
Introduction Survey biases can occur in any survey, but they are more likely to occur when the survey is conducted by humans. Humans are biased by their own opinions and experiences, which may lead them to give an answer that fits with those opinions and experiences. Survey biases can occur in any type of survey.…