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What is Satisficing and How it affects Survey Results
Introduction In today’s fast-paced world, individuals are bombarded with an endless stream of information and choices. As a result, people often rely on heuristics and shortcuts to make decisions. One such shortcut is satisficing. Satisficing is the act of choosing the first option that meets one’s minimum criteria, rather than seeking out the optimal solution.…
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The Testing Effect In Surveys: Meaning, Implications & Mitigation
Have you ever wondered why you seem to have a better grasp of a concept after answering a question or two about it? This phenomenon is known as the testing effect. The testing effect is when people remember things they were asked to remember or answer a survey question about, even if they didn’t know…
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Serial Position Effect: Meaning & Implications in Research Surveys
Have you ever noticed how the first performer in a competition seems to set the tone for the rest of the competition, while everything seems to blend until the final performance? That is how the serial position effect works. The serial position effect describes how people tend to remember items at the beginning or end…
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Statistical Analysis Software: A Guide For Social Researchers
Introduction Social research is a complex endeavor. It takes a lot of time, energy, and resources to gather data, analyze and present it, and write up a report. Often, researchers use statistical analysis software to make their work easier because the ability to analyze data and create a report is an important skill for any…
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Chi-Square Test in Surveys: What Is It & How to Calculate
The Chi-Square test is a statistical test that is commonly used in surveys to determine whether there is a significant difference between the expected and observed frequencies in one or more categories. It is widely used in research to test the relationships between categorical variables, primarily for comparing the distribution of responses to various questions…
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Guttman Scale: Definition, Interpretation, Examples
In this article, we will examine the concept of a Guttman scale, the examples, and how the Guttman scale can be created