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Affinity Mapping in Research: What, How, Pros, Cons & Examples
Introduction Affinity mapping is a collaborative method used to organize and make sense of large amounts of information or data. It is a visual tool that helps teams to identify patterns, themes, and relationships among ideas, concepts, or data points. Design thinking, agile methodologies, and other collaborative problem-solving approaches frequently employ this technique. In this…
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What is Generative Research: Use cases, Methods, and Examples
Introduction The world is now gearing towards a people-centered design approach in problem-solving. With each day it becomes clearer that research is not just about problem-solving, but narrowing down to the specific context of the users /customers. To understand your customer, you will need more than answers on a feedback survey. Thus, specific research methods…
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Remote User Research: What is it, How to do it, Pros & Cons
Introduction The world has evolved and businesses must keep up with the latest trends and technologies to remain relevant. One of the most significant shifts in the world today is remote work. The phenomenon has become more popular with the advent of the pandemic which affected the whole world. This shift also affected user research…