Category: Guides

  • What is Zero-party data: Meaning, Pros, Limitations & Applications

    What is Zero-party data: Meaning, Pros, Limitations & Applications

    Every business needs data to understand its customers, develop new products, and improve marketing efforts. Most businesses use third-party data, such as data collected by social media platforms and data brokers. However, third-party data has several limitations and privacy issues. That’s why most companies are moving to zero-party data. Zero-party data are the information customers…

  • What’s the Zone of Proximal Development?

    What’s the Zone of Proximal Development?

    Imagine a 2-year-old trying to open a bag of chips. The child has never opened one before, so if you just leave the child to it, they are likely to get frustrated and give up. But if you hold their hands and help them open it, you give them the support they need. Once the…

  • Blockchain In HR: Advantages, Examples, And Startups

    Blockchain In HR: Advantages, Examples, And Startups

    Imagine a notebook that everyone can see and write in, but no one can erase or change what is in it. That’s kind of what blockchain is. It’s a digital notebook that stores information securely and tamper-proof. Blockchain allows you to securely store information where everyone can see it, but no one can change it…

  • Conversational Analysis in Research: Methods & Techniques

    Conversational Analysis in Research: Methods & Techniques

    Communication patterns can reveal a great deal about our social interactions and relationships. But identifying and analyzing them can be pretty complex because people are complex. Conversation Analysis is a qualitative research method that investigates the communication patterns in human interaction. For example, the way that people talk to each other can indicate their power…

  • How to Add a Form to a Squarespace Store

    How to Add a Form to a Squarespace Store

    Forms are a great way to get to know the people who shop at your online store and make them your loyal customers. You can use this data collected in the forms to promote your products, improve customer support, and boost sales. Squarespace is one of the most popular and user-friendly e-commerce platforms; it allows…

  • How to Add a Form to a BigCommerce Store

    How to Add a Form to a BigCommerce Store

    Forms allow businesses to collect information from customers, such as their contact details, shipping information, and payment information. This information helps you to improve the customer experience, track customer behavior, and launch successful marketing and sales campaigns. BigCommerce is a widely used e-commerce platform that enables businesses to set up and manage their online stores.…

  • Questionnaire Design: What Are Transition Questions

    Questionnaire Design: What Are Transition Questions

    Introduction When it comes to designing effective questionnaires and surveys, one crucial element often overlooked is the use of transition questions. These questions act as bridges, guiding respondents smoothly from one topic to another within your survey.  They play a pivotal role in maintaining survey flow and ensuring that participants can easily understand and engage…

  • The Flipped Classroom Technique & How To Implement It

    The Flipped Classroom Technique & How To Implement It

    Introduction In the present time, innovative teaching methods such as the flipped classroom have emerged to engage and empower students. So, what exactly is a flipped classroom? You can think of a flipped classroom as the reverse of the traditional teaching model.  This means that instead of teachers such as you delivering content during class…

  • Google Classroom: A Starter Guide For Teachers

    Google Classroom: A Starter Guide For Teachers

    Introduction Google Classroom, a versatile platform, has become an invaluable tool for educators. This quick-start guide aims to help you navigate Google Classroom with ease, whether you’re new to the platform or looking to refine your skills.  Google Classroom has revolutionized the way teachers and students interact in the digital age. It provides a centralized…

  • What is a Position analysis questionnaire?

    What is a Position analysis questionnaire?

    Introduction A Position Analysis Questionnaire, commonly referred to as a PAQ, is a valuable tool used in the realm of Human Resource Management and job analysis. It aims to provide a comprehensive and objective analysis of a specific position within an organization. Think of it as a detailed job description that goes far beyond the…