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What is Survey Dropout Analysis?
Introduction When you conduct surveys to gather valuable insights and information, you invest time and effort in creating questions, selecting your target audience, and distributing the survey. However, have you ever wondered why some respondents start the survey but never finish it? This phenomenon is known as survey dropout, and understanding it through survey dropout…
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What is Blindspot Analysis?
Introduction Picture yourself in a big maze of decisions, where some things are hidden from your view. These hidden parts are called blindspots. Blindspots can affect how you think and make choices, often without you even realizing it. In this article, we’re going to discuss blindspots, the different types of blindspots, and how these blindspots…
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What Is Meant By Brand Extension?
Most successful brands have multiple extensions- Adidas, Coca-Cola, Boohoo, and others. These brands have leveraged their well-established brand to introduce new products to their already existing and loyal customer base. The goal of brand extensions is to reach new customers, expand into new markets, and increase sales of the existing brand. They also help you…
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Deliberative Polling: The Complete Guide
The first thing that comes to mind when you hear the term “deliberation” is a panel debating critical issues. In a deliberative poll, a random sample of citizens is surveyed on a particular issue before and after they have been allowed to deliberate about the issue. The purpose of deliberative polling is to inform and…
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How to Add a Form to a Shopify Store: A Step-by-Step Guide
Introduction The world keeps evolving and transactions are becoming more digital so much that, as there are physical stores, there are equally e-commerce gaining competitive gaps. However, for any online store to be successful, customer engagement and data collection are paramount. Now, to get customer engagement, as an online store or Shopify store owner, you…
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What is the Spacing Effect? What Educators Need To Know
Introduction Like the popular quote by Alexander Pope, “A little learning is a dangerous thing, drink deep or taste, not the Pierian spring, for their shallow droughts intoxicates the brain and drinking largely sobers us again.” This is the idea behind the spacing effect as a technique that promotes deep learning. The spacing effect postulates…
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Osgood Scales in Surveys: Applications, Pros & Cons
Introduction In the study of psychology and communication, the Osgood Scale represents a powerful tool that is used to better understand human perceptions and attitudes. Osgood scale is a widely-used measurement instrument, that is used to measure the responses of different individuals to various stimuli although the responses can be subjective. In this article, we…
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Attention Check Questions in Surveys
The feedback from survey responses is meant to give you insight into your target audience’s perspective and help you make better decisions. But if people don’t answer your questionnaire honestly, you won’t have valuable insights to improve your products or make better choices. Attention check questions are a type of survey question that tests whether…
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What is Thematic Analysis & How to Do It
Introduction Thematic Analysis is a qualitative research method that plays a crucial role in understanding and interpreting data. It provides valuable insights into the meanings, patterns, and themes present in the data collected. This article aims to help you grasp the steps involved in conducting Thematic Analysis effectively. Understanding Thematic Analysis Thematic Analysis is defined…
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Researcher Reflexivity: Significance, Practices & Examples in Research
As a researcher, you have probably done your best to avoid errors in the way you collect and analyze data. But have you ever thought about how you could impact your own research? Researcher reflexivity is a way of looking at your role in the research. It focuses on how your assumptions, biases, and experiences…