Category: Guides

  • Sentinel Surveillance: Using Formplus In Public Health Data Collection

    Sentinel Surveillance: Using Formplus In Public Health Data Collection

    Sentinel surveillance is one of the simplest and most effective methods for collecting data about public health issues.  It involves selecting a small, representative sample of the population to monitor the occurrence of specific diseases or conditions. Also, sentinel surveillance helps monitor trends, detect outbreaks, and evaluate interventions seamlessly. This allows public health professionals to…

  • What is Trigger Marketing: Guide & Examples

    What is Trigger Marketing: Guide & Examples

    Introduction Trigger marketing just as the name implies refers to initiating or instigating certain events that would propel people to buy a product or service. It is tied to timely messages or offers that appeal to customers in a somewhat kairos moment.  The concept of trigger marketing revolves around the idea that certain events or…

  • How to Use ChatGPT to Write Survey Questions

    How to Use ChatGPT to Write Survey Questions

    Introduction ChatGPT is an advanced language model that can assist you in various writing tasks, including the development of survey questions. By leveraging the capabilities of ChatGPT, you can generate diverse question types and receive instant feedback, enhancing the quality and effectiveness of your surveys. Understanding Survey Question Types When creating survey questions, it is…

  • How To Reduce Survey Refusal Rates

    How To Reduce Survey Refusal Rates

    Introduction Participating in surveys is essential for gathering valuable data, but high survey refusal rates can significantly impact data quality. In this article, we will explore strategies to reduce survey refusal rates and improve overall participation. We will begin by exploring the concept of survey refusal and its significance in survey research. Understanding Survey Refusal…

  • Grievance Handling Guide For HR Practicioners

    Grievance Handling Guide For HR Practicioners

    Introduction Like the satisfying sound that gives when you pop open a bottle of ice-cold soda on a hot and sunny day. Effective grievance handling is soothing to the employees in your workplace. On the other hand, when workplace grievance is poorly handled, it can be likened to the way a bottle of soda, that…

  • How To Create & Evaluate Polls on TikTok

    How To Create & Evaluate Polls on TikTok

    With over 1 billion users, Tiktok is of the most popular social media platforms in the world. The primary reason people love TikTok so much is because of expressive you can be on the app, and how great the feed algorithm is. But TikTok is not just about watching videos; you can also create and…

  • Volunteer Sampling: Definition, Types, Examples

    Volunteer Sampling: Definition, Types, Examples

    Introduction In research, volunteer sampling is a widely used method for gathering data from individuals who willingly participate in a study. In this blog article, we will explore the concept of volunteer sampling, its significance in research, and its potential advantages and limitations.  We will also discuss strategies to mitigate these limitations and provide real-life…

  • Response Burden in Surveys: Implications & Alleviation

    Response Burden in Surveys: Implications & Alleviation

    Introduction When it comes to surveys, gathering valuable data is crucial for making informed decisions and understanding various phenomena. However, the process of data collection can be impacted by a phenomenon known as response burden.  In this article, we will explore the concept of response burden, its significance in survey research, and its implications. We…

  • Understanding Kapferer’s Brand Identity Prism: A Comprehensive Guide

    Understanding Kapferer’s Brand Identity Prism: A Comprehensive Guide

    Introduction Brand identity is a crucial aspect of any business, especially in today’s highly competitive market. It represents the unique set of characteristics, values, and associations that distinguish a brand from its competitors. In this comprehensive guide, we will explore Kapferer’s Brand Identity Prism, a powerful framework that provides a holistic understanding of brand identity…

  • Survey Response Styles: Understanding Types, Implications, & Interpretation

    Survey Response Styles: Understanding Types, Implications, & Interpretation

    Surveys are a valuable tool for collecting data about people’s opinions, attitudes, and behaviors. So, naturally, you would want to get accurate and meaningful responses. However, survey responses do not always accurately reflect what people really think or do. This is because different people respond to questions differently. For example, some people will always agree…