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Creative Testing: What It Is + Free Guide
Introduction Marketing budgets have skyrocketed in recent times and launching a new marketing campaign is more expensive and competitive than it has ever been. This implies that before embarking on any marketing activity, stakeholders and management need to be sure that the goals of the marketing activity would be achieved. This is where a creative…
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13 Best Paper Form Alternatives For 2023
Introduction Paper Forms are a great way to collect data from your customers. They can be used in many different ways, and they’re an efficient tool for collecting information, especially when you need to send out a lot of surveys. Paper Forms have limitations, though. For example, they can be difficult to manage and update,…
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Incentive Compensation: What It Is & How to Implement
Typically, incentives are rewards that people receive for completing a specific task. Incentive compensations are financial rewards given to a salesperson for meeting or exceeding their quota. Giving individual or teamwide incentives motivates your sales team to meet and even exceed their quotas, increasing the company’s revenue. Here’s a guide on what incentive compensation is…
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Perceptual Map: What It Is & How to Build It
The primary goal of market research is to understand your target audience and design products that will appeal to them. Perceptual maps are a market research method that focuses on understanding your customers’ perspectives and how to use them to improve your products and services A perceptual map helps you discover what customers want from…
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13 Best Gravity Forms Alternatives 2023
Introduction Whether you’re a small business owner or an in-house WordPress expert, you’ve probably heard of Gravity Forms. It’s a popular and easy-to-use form plugin that allows users to create their own forms to collect data from their users, and it’s been around since the beginning of time. That being said, there are alternatives out…
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What Is Product Strategy? Find Answers With Formplus
Having a product strategy makes all the difference when developing products. It guides your product team in developing a strategy that aligns with the company’s vision and user experience. Without a product strategy, your product roadmap may not prioritize the most critical stages, causing resources to be allocated to stages with little impact on the…
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What is Andragogy: Definition, Principles & Application
Introduction Andragogy, or adult learning theory, is a field of study that focuses on how adults learn. It is an interdisciplinary field that incorporates psychology and education. In this article, we will discuss the importance of Andragogy. We’ll look at what the term means and how it is used. Read on! What Is The Concept…
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Matrix Question Surveys: Types, Examples, Pros & Cons
Introduction Matrix questions are a type of survey question that allows respondents to answer multiple statements using rates in rows and columns. For example, rather than asking “Would you like some fries with that?” Your survey might ask people the rate at which they would like fries with their hamburger. The questions can be used…
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What is Mobile Ethnography In Survey Research?
Introduction The rise of smartphones has given researchers a glimpse into the hitherto private lives of smartphone users through the pictures or videos that users have taken of themselves. This, in turn, has given rise to Mobile Ethnography, a powerful tool used in conducting remote ethnographic research. There needs to be some clarification about the…
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13 Best Account Management Softwares in 2022
Introduction If you’re a business owner, you know all too well the struggle of managing your finances. There’s just too much to keep track of, and too many accounts to keep straight. That’s why we’ve put together this list of the top accounting software options available in 2022. These programs are designed to help small…