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The PR Pros Guide to Public Relations Surveys
Introduction We all know that public relations is a crucial part of any business’s PR strategy. But how do you know when and how to use surveys to maximize your efforts? We live in a world of constant change. Our lives are constantly being shaped by new technologies and new ways of doing things. Public…
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What Is A Niche Audience & How to Find Yours
Introduction Niche audiences are like a secret club. They are people who have the same interest and passion as you do. But they’re not necessarily looking for the same thing from you. They just want to be part of a community that shares their interests. That means niche audiences may be perfect for your business…
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Text Analytics for Research: Applications, Benefits & Uses Cases
Introduction Text analysis is a branch of computing that studies the patterns that exist in text and draws conclusions from these patterns. The result of this analysis is called analytics. This article will discuss text analysis and its importance in conducting research. What is Text Analysis? Text analysis is the process of analyzing and understanding…
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Employee Experience Design: What It Is and How to Do It
Employee experience is the journey employee goes through in a company; also known as the employee lifecycle. It’s how employees navigate their jobs, collaborate with colleagues, and more. When a company provides a positive employee experience, its productivity and retention rates increase, resulting in higher profitability. Investing in a great employee experience design not only…
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How to Buy Survey Responses: A Comprehensive Guide for Your Next Research Project
A well-designed questionnaire is the first step in obtaining high-quality responses to help you design or improve your product or service. But if you don’t have access to people who will respond to the survey promptly, it can be a huge setback in your market research efforts. As a result, companies buy survey responses to…
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How to Make Election Predictions with Political Surveys
Forecasting election results accurately can be incredibly hard. But it doesn’t stop campaign managers and political analysts from conducting and analyzing election surveys to gauge election outcomes. The primary goal of election surveys and polls is to predict which candidate or political party will win, but there are other benefits to it. Pre-election polls reveal…
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How To Draft A Survey Disclaimer: Important Laws, Examples
Surveys are an important method for collecting research data. However, respondents may be hesitant to provide their data if you do not guarantee their data security. Respondents’ concerns usually revolve around their privacy, identity, and the research’s purpose; this is where a survey disclaimer can help. Adding a survey disclaimer to the questionnaire assures respondents…
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Double-Barreled Questions: Examples & How To Avoid Them In Research
Introduction It’s popular knowledge that survey creators want to create a perfect experience for their respondents, as this is the sure way to derive accurate results and gain useful insights. Poorly crafted or ambiguous questions are among the most common causes of inaccurate research results. This is because they need further clarification for the survey…
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Brand Tracking For Marketers: Definition, Methods & Tracking Frequency
Introduction Branding is vital to the growth of any business, and the most patronized brands have better awareness and more recognition than their competitors. This enables such brands to adopt a premium pricing strategy for their product offerings and still retain their customer share. Brand perception is the difference maker in influencing consumers’ decision to…
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Testimonial Questions: Free Examples + How to ask
Introduction The business climate has become more aggressive over the years, with competitors littering the place, making it harder for existing businesses to expand their customer share and for new businesses to acquire new customers. In cases like this, trust has always been a deciding factor for customers in choosing one brand over another. Testimonials…