QuestionPro is a survey platform that allows users to create and customize surveys for market research and experience management. It’s one of the most popular survey platforms for concept testing, as well as customer and employee experience research.

However, QuestionPro may not the best option for you for several reasons. Sure, it’s easy to set up, but it takes a while to figure out what each feature does and how you can maximize them to design surveys and review responses.

Here are the top QuestionPro alternatives in 2023, you should try.

What Is QuestionPro?

QuestionPro is an excellent market research software that allows you to create surveys and measure customer and employee satisfaction. It also includes advanced market research tools like MaxDiff and Conjoint analysis, which enables you to use the information you’ve gathered to make informed product and brand decisions.

It also enables you to easily integrate with hundreds of applications and collaborate with others. You can create multilingual surveys and customize them with your logos, desired fonts, and graphics.

Main Features

• Sample questionnaire
• Logic jump
• Brand asset
• Data export
• Data visualization
• Third-party apps integration
• Seamlessly integrate survey data into these other systems
• Allows you to buy survey responses

Why Look for an Alternative to QuestionPro?

QuestionPro is a fantastic survey tool with fantastic features that allows you to effectively collect and analyze data to improve your product, brand, or organization. You can also buy survey responses so that you have enough responses to draw a valid conclusion from a large pool of respondents.

While QuestionPro has several perks that make form-building and market research effective, it also has some drawbacks that may prevent it from being the most effective tool for you. The following are some of QuestionPro’s cons:

• Expensive Advanced Plans

The most affordable professional plan on QuestionPro is $100 per month, which is significantly more than most survey platforms. The average survey platform pricing ranges between $25 and $50 for the advanced plan; QuestionPro overshoots this range massively.

QuestionPro also offers a free forever plan that you can use to collect data from your audience. Of course, like any free plan, it has limitations; you can’t use advanced features like its research tool, multilingual surveys, or even major integrations unless you upgrade to its advanced plan.

Other form-building platforms, such as Formplus, offer Zapier integration, which includes over 3000 integrations on its basic plan. Only the QuestionPro Team plan provides access to Zapier integration. This allows you to access almost any platform you need to run your organization effectively without having to open multiple tabs.

• Not Suitable for SMBs

QuestionPro plans give you lots of features on its advanced plans, it allows you to create unlimited surveys and up to 25k responses per year. However, you may not be needing most of these features as a small business. 

When you choose QuestionPro for your small to medium-sized business, you may find yourself going out of your way to pay for features that are nice to have but come at an exorbitant price.

• Complex Data Visualizations

Question Pro enables you to draw valid and reliable conclusions by utilizing advanced data representation techniques such as pivot tables, dropout analysis, and more. Unless you have advanced knowledge of data analytics, they can be quite complex and require a steep learning curve.

Best QuestionPro Alternatives

1. Formplus

Pricing: from $20

Formplus is a user-friendly survey platform that allows you to collect data, monitor responses, and use the data to draw valid conclusions for your brand and product. You can also use it to create assessments, sign legal agreements, collect one-time and recurring payments, and more.

What makes formplus a strong QuestionPro alternative is its pricing, user-friendliness, simple form analytics, and excellent customer support. Formplus also enables seamless time collaboration and allows you to integrate all of your CRM and marketing apps with it.

Key Features

• Drag and Drop Builder

You can easily create forms with the drag-and-drop builder by clicking and dragging the fields you want to include in the form. You don’t have to go through the hassle of scrolling endlessly through multiple options to add fields to your questionnaire.

• Digital Signatures

You can collect digital signatures for legal agreements directly on the form by adding an e-signature field.

• Zapier Integration (over 3000 integrations)

The Zapier integration for formplus gives you access to all of the tools you need to generate, nurture, and convert leads from your dashboard, including Mailchimp, Zendesk, Hubspot, Calendly, and others.

• Payments

Formplus enables you to securely collect payments from your customers by integrating with global payment providers such as Stripe, Paypal, Paystack, and Flutterwave. You can also use the formplus Stripe integration to automate recurring billing for subscriptions.

• Simple Form Analytics

Unlike QuestionPro, which requires you to deal with complex data visualizations, Formplus displays submission analytics in a simple format. It also allows you to monitor your survey conversation and churn rate to improve future surveys.

• Email Notifications and Reminders

Formplus notification reminders work both ways, for you and the respondents. Survey reminders assist you in preventing missing data by reminding your participants to complete their survey if they paused it.

It also notifies you of new submissions and allows you to customize when you receive notifications if you don’t want to be notified every time a submission is received or if you want to accumulate responses to a significant number before reviewing them.

• Multimedia Embed (Videos and Images in Forms)

Adding multimedia, such as images and videos, makes your survey more engaging and reduces drop-off rates, which is important for market research surveys. You can also include images and videos as assessment guides to ensure respondents have a complete understanding of what they need to do.

• No-Code Embed Surveys

You can also embed the survey on your website to collect responses. The best part is that you don’t even need to know how to code; just copy and paste the code into your website.

However, if you want to customize the survey with advanced brand assets, formplus offers HTML and CSS advanced customization.

• Conditional Logic

It enables logic jump to personalize respondents’ survey experience based on their responses.

• Online and Offline Forms

Even if your respondents lose internet access while taking your survey, they can complete it offline. When their connection is restored, their responses automatically sync.

• Data Protection

All forms created with formplus are SSL-encrypted, ensuring the privacy of respondents’ data.

2. Pollfish

Pricing: from $95

Pollfish is a survey software that allows you to gain insights into why customers would choose your product or brand. It also helps you identify the likelihood of them recommending your products or brand.

Pollfish works by posting in-app ads of your survey with their survey partners to reach your target audience. It ensures your respondents fit your target audience by asking them some demographic questions to ensure they match the demographic you’re looking for, if they do, they take the survey and get a little reward.

Features

• Concept testing
• Survey Panel
• NPS surveys
• in-app surveys

Cons

• Expensive plans compared to other QuestionPro alternatives
• Your survey pool is limited to mobile
• No offline surveys
• Participants are more likely to provide inaccurate responses when offered incentives for the survey.
• You may have to deal with duplicate data- respondents taking the same survey more than once

3. Conjointly

Pricing: from $1795/per year

Conjointly is market research software that allows you to use conjoint analysis for various types of product research, such as concept testing, monadic testing, and more. The platform allows you to create survey questions, add multimedia, and conduct in-depth data analysis.

It also allows you to access its survey panel, providing you with a large enough survey pool to draw valid conclusions.

Pros

• Easy to set up
• Flexible templates for concept testing
• Effective for in-depth product research and tests

Cons

• Steep learning curve
• No offline data collection
• Relatively expensive professional plans

4. SurveySparrow

Pricing: from $29

SurveySparrow is a survey platform that collects data for several use cases, including customer and employee experience management. It also helps you manage your reputation by tracking customer reviews and suggesting ways to improve them.

It also has a chatbot feature that allows you to provide customer support by collecting inquiries or requests and routing them to your support inbox.

Features

• Customized template gallery for different industries
• Omnichannel survey distribution
• Team collaboration
• Chatbot
• Online and offline data collection
• Free trial

Cons

• Expensive professional and enterprise plans
• Overwhelming features widget

5. Google Forms

Google Forms is a free and simple form builder that collects feedback for several use cases. The major benefit of using Google forms is that it syncs with Google Workspace apps like Sheets and Drive, making data collection and team collaboration easier if your company uses Google Workspace.

Although Google Forms is free, your team will be able to collaborate on surveys if you have a business plan. Also, Google Forms, like most free form-building software, is severely limited in comparison to other survey platforms.

Pros

• Free
• Simple UI
• Unlimited questions and responses
• condition
• Easy Data visualization
• Multimedia embed

Cons

• Limited customization options
• Can’t integrate with third-party platforms
• Sparse template gallery

6. Hubspot Forms

Hubspot Forms is a customer experience-focused form builder that helps you acquire and retain customers by providing excellent customer service. It also includes a chatbot that allows you to track customer requests, complaints, and feedback in general to increase brand satisfaction.

Main Features

• Drag and Drop Builder
• Allows you to create landing pages
• Chatbots
• Multilingual surveys

Cons

• Expensive advanced plans
• Hubspot forms are designed for customer experience optimization; if you want to collect data for another reason, Hubspot forms aren’t the best option.

7. SurveyGizmo (Now Alchemer)

Alchemer is survey software that allows you to collect feedback from your respondents through the use of flexible forms. It has tailored plans to help you in meeting your goals for collecting feedback, customer experience, product development, brand strategy, and more.

Pros

• User-friendly interface
• Data exports and analytics
• Builds workflows from feedback
• Allows you to buy responses
• Free trial

Cons

• Pricey plans
• Limited customization options

• No free plan
• Complex conditional logic

8. Jotform

Pricing: from $34 monthly

Jotform is a user-intuitive form-building software. It also has a large collection of customizable templates for collecting feedback, creating assessments, accepting reservations, and conducting market research.

It also has fairly priced plans that give you access you need to optimize your customer and employee experience to build and maintain a profitable organization.

Pros

• Affordable pricing plans
• Easy third-party integration
• Large template library
• Mobile and desktop-friendly interface
• Drag and drop builder

Cons

• Complicated conditional logic
• Forms can be a bit difficult to embed on a website.
• Relatively expensive compared to Formplus, Wufoo, and Typeform

9. Zoho Survey

Pricing: from $20

Zoho Forms, like Google Forms, comes with the Zoho Workplace package. It enables you to collect responses from customers, employees, and even payments.

Since  Zoho Forms is part of the Zoho suite package, it’s only natural that it has a team collaboration feature that allows your team to create responsive surveys securely. However, unlike Google forms, Zoho forms allow you to buy responses to quickly reach the number of respondents you require.

Key Features

• Survey Panel
• Secure forms
• Team Collaboration
• Allows you to add brand assets
• Form analytics and visual data representation
• CRM platforms integrations

Cons

• Limited Survey Templates
• Rigid form customization options
• Only integrates with a few third-party apps

10. Qualtrics

Qualtrics is one of the most versatile experience management software solutions on the market. It enables you to manage and improve the customer and employee experience.

You can also use Qualtrics for polls, job applications, brand and product research. It also has advanced tools to help you understand collected data to use to make better product decisions.

Key Features

• Allows you to buy survey responses
• NPS surveys
• Free trial
• Drag and drop builder

Cons

• No Free plan
• Higher priced than most survey platforms
• Overwhelming features collection
• It’s not built for Small and Medium Businesses

11. AskNicely

Pricing: customized

AskNicely is customer experience software that allows you to collect and use customer feedback to improve your products and services for maximum customer satisfaction. It has a great NPS feature that allows you to see customer satisfaction and their willingness to recommend your brand or products to others.

You can also use AskNicely to solicit employee feedback and learn how to improve their touchpoints to improve their overall experience.

Main Features

• Creates workflows from feedback
• Comprehensive survey insights
• Template library
• Third-party integrations

Cons

• Expensive plans
• No free plan or trial

12. Get Feedback

Pricing: Book a demo

GetFeedback’s main goal is to help you in collecting feedback to improve the customer experience. It employs survey insights, workflows, and other features to identify customer pain points and improve them to increase customer satisfaction.

Pros

• Omnichannel data collection
• Create workflows from form submissions
• Third-party integrations like Zendesk, salesforces, and others
• Free trial

Cons

• Expensive pricing
• No free plan

13. Wufoo

Pricing: from $14.08

Wufoo is a simple and inexpensive form builder with positive reviews; its basic plan is one of the most affordable on the market.

It has a template library that can help you create surveys for various industries and use cases. It also includes a Stripe integration, allowing you to securely collect payment from your customers.

Pros

• Affordable basic plan
• User-friendly
• Data protection
• Third-party integration for CRM, payments, Marketo, etc.
• Logic jump

Cons

• Rigid user interface
• Expensive professional plans
• Team collaboration is relatively complex

Conclusion

Formplus is a survey software that offers an easy-to-use interface, affordable pricing, and mobile-responsive forms. It allows you to collect and manage customer and employee feedback, making it a strong alternative to QuestionPro.