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DDI Standard & Specification For Surveys: A Complete Guide
Data documentation allows you to understand, manage, and use data effectively. It also helps to ensure that the data is reproducible and reusable by other researchers. The DDI (Data Documentation Initiative) specification is a comprehensive framework for documenting survey data. It provides a guideline for describing the different components of a survey, including the target…
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What’s the Zone of Proximal Development?
Imagine a 2-year-old trying to open a bag of chips. The child has never opened one before, so if you just leave the child to it, they are likely to get frustrated and give up. But if you hold their hands and help them open it, you give them the support they need. Once the…
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How to Add a Form to a BigCommerce Store
Forms allow businesses to collect information from customers, such as their contact details, shipping information, and payment information. This information helps you to improve the customer experience, track customer behavior, and launch successful marketing and sales campaigns. BigCommerce is a widely used e-commerce platform that enables businesses to set up and manage their online stores.…
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Fishbein’s Model of Attitude In Market Research
Introduction In market research, understanding consumer attitudes is paramount to predicting and influencing buying behaviors. The Fishbein Model of Attitude, developed by psychologist Martin Fishbein in the 1960s, remains a foundational framework for comprehending how individuals form and express their attitudes toward products, services, or brands. This model provides insights into the intricate interplay between…
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Ladder of Inference: Its Implications For Researchers
Introduction When conducting research, understanding the human mind’s cognitive processes is paramount. This introduces the “Ladder of Inference” – a concept that explains the intricate journey from data to decisions, and the implications it holds for researchers like you. This paradigm, coined by organizational psychologist Chris Argyris, serves as a guiding light, revealing the steps…
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What are Intervention Studies in Research?
Introduction Intervention studies are research studies designed to assess the effects of specific interventions or treatments on a particular population. They are conducted to evaluate the effectiveness of interventions in achieving desired outcomes and informing evidence-based practices. In this article, we will explore the relevance of intervention studies for researchers and practitioners. Overview of Intervention…
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Processing Errors in Surveys: Causes, Effects & How to Minimize
Introduction Processing errors are a significant aspect of survey research that can have a significant impact on the quality and reliability of the collected data. In order to ensure the accuracy and validity of survey results, it is crucial to understand processing errors and their effects. This blog post aims to provide a comprehensive overview…
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The Frequency Illusion in Surveys: Meaning, Examples, Implications & Mitigation
Ever noticed how as soon as you learn a new word or idea, you start seeing it everywhere? Once you discover a new concept suddenly social media, emails, and everyone around you start talking about it nonstop. There is a term for this- the frequency illusion. The frequency illusion is the perception that something is…
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Affinity Mapping in Research: What, How, Pros, Cons & Examples
Introduction Affinity mapping is a collaborative method used to organize and make sense of large amounts of information or data. It is a visual tool that helps teams to identify patterns, themes, and relationships among ideas, concepts, or data points. Design thinking, agile methodologies, and other collaborative problem-solving approaches frequently employ this technique. In this…
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Reference Data Management: What It Is + Importance
In today’s data-driven business environment, managing reference data has become a critical component of many organizations. Reference data are static information we use as the basis for transactions and analytics, such as currencies, geographic locations, and legal entities. Reference data management (RDM) is the systematic process of organizing, storing, and maintaining reference data. which is…