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Creative Testing: The Hows & Whys
Introduction Marketing creativity can be tested in many ways. Creative tests are used to evaluate a brand’s ability to connect with their target audience, as well as their creativity in coming up with ideas that resonate with their audience. This article will show you how to set up a creative test, explain best practices for…
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What is Field Research: Meaning, Examples, Pros & Cons
Introduction Field research is a method of research that deals with understanding and interpreting the social interactions of groups of people and communities by observing and dealing with people in their natural settings. The field research methods involve direct observation, participant observation, and qualitative interviews. Let’s take a deeper look at field research, what it…
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13 Best Paper Form Alternatives For 2023
Introduction Paper Forms are a great way to collect data from your customers. They can be used in many different ways, and they’re an efficient tool for collecting information, especially when you need to send out a lot of surveys. Paper Forms have limitations, though. For example, they can be difficult to manage and update,…
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What is a Panel Survey?
Introduction Panel surveys are a type of survey conducted over a long period measuring consumer behavior and perception of a product, an experience, or a service. In this article, we will understand panel surveys, the methodology that guides them, their importance, some examples, and much more. What are Panel Surveys Panel Surveys are online research…
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Syndicated Research: Meaning, Examples, Pros & Cons
Introduction Syndicated research can be a powerful tool for growing your brand. It allows you to get instant feedback from a wide range of consumers, who have different opinions about your product and industry. In this article, we’ll cover the benefits of syndicated market research (pros and cons), as well as some examples from our…
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How To Correct Biased Survey Results
Introduction Survey biases can occur in any survey, but they are more likely to occur when the survey is conducted by humans. Humans are biased by their own opinions and experiences, which may lead them to give an answer that fits with those opinions and experiences. Survey biases can occur in any type of survey.…
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9 Great Books For Survey Researchers & Practitioners Part I
Introduction Many research topics are published daily, detailing the recent developments across various niches. According to data from a global S&E publishing outfit Scopus, the rate of publications has exceeded the 4% annual average since 2008, and new publications have risen from 1.8million articles to 2.6million articles. Based on these figures, it would be tasking for…
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Formal Assessment: Definition, Types Examples & Benefits
In this article, we will discuss different types and examples of formal evaluation, and show you how to use Formplus for online assessments.
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Pilot Testing: Meaning, Importance + [Question Example]
![Pilot Testing: Meaning, Importance + [Question Example]](https://storage.googleapis.com/fplswordpressblog/2022/07/pilot-testing.jpg)
This article will discuss what a pilot test is, best practices for implementing pilot tests and how Formplus can help create stellar questionnaires for your project.
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Survey Data Collection: Methods, Types, and Analysis
This article will discuss how to collect data via surveys and all the various methods available. As a bonus, you’ll learn how to use Formplus to create surveys and collect data.